Blog

How well do you know your competition?

You can't always be the most talented in the room, but you can be most competitive

How Well Do You Know Your Product?

One of the most misunderstood reasons as to why exhibitors fail to have a successful Trade Show, is that they are not able to convey the core message to a prospect when it comes to information regarding their product.

Prospects and would-be buyers are not influenced by your product, understand that your product is not the only one at the show, in fact yours is one of many. It is not unique.

What do a Porche 911 Carrera and a Tradeshow Exhibit have in common?

A couple of days ago I witnessed something that I found very interesting, something that possibly makes a difference between the ones that never say die, and the ones that never lived, because they give up much too early, not knowing that they were so close.

Why it is still very important to have Trade Shows in your Marketing Mix!

I have mentioned many times that exhibiting at Trade Shows is not for the faint hearted. I say this because before you decide to invest, you must understand the pitfalls of not researching the subject, not doing so will lead you to failure, or at best, achieving only a small percentage of what is available to you, we will talk about this a little later in the process.

Blue is the new Green - The Exhibition Display Industry and the Environment

Welcome to Blue Can Do!

We are very excited to be launching Blue Can Do this week!

Using Social Media at Tradeshows

You will have heard the Social Media term thrown around a million times, with a variety of “Do this” and “Don’t do that’s”. And amongst the sheer quantity of information it is easy to get confused and overwhelmed as to what you can and should do.