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Blog

April 20, 2017

How well do you know your competition?

You can't always be the most talented in the room, but you can be most competitive

These days one can say that finding who your competition is, is no longer as simple as walking outside your shop and finding your competitor across the street, where you can observe their window advertising, and watch their customers walking in.

 

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March 23, 2017

How Well Do You Know Your Product?

One of the most misunderstood reasons as to why exhibitors fail to have a successful Trade Show, is that they are not able to convey the core message to a prospect when it comes to information regarding their product.

Prospects and would-be buyers are not influenced by your product, understand that your product is not the only one at the show, in fact yours is one of many. It is not unique.

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February 09, 2017

Why it is still very important to have Trade Shows in your Marketing Mix!

I have mentioned many times that exhibiting at Trade Shows is not for the faint hearted. I say this because before you decide to invest, you must understand the pitfalls of not researching the subject, not doing so will lead you to failure, or at best, achieving only a small percentage of what is available to you, we will talk about this a little later in the process.

 

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May 13, 2014

Using Social Media at Tradeshows

You will have heard the Social Media term thrown around a million times, with a variety of “Do this” and “Don’t do that’s”. And amongst the sheer quantity of information it is easy to get confused and overwhelmed as to what you can and should do.

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