Blog

The Ultimate Guide To Trade Show Pre Planning

From booth space to rigging, shipping and A/V equipment, trade shows can be an expensive way to market a business. However, strategic planning and preparation will guarantee a return on the investment while achieving marketing and sales goals.

How To Create An Effective Trade Show Booth

A booth at trade shows, conferences and exhibitions are ideal for developing leads, connecting with the industry and promoting your brand – when done right. We've got all the tips to creating an effective booth for your trade show.

Why Exhibit At A Trade Show

Trade Shows are the ideal medium to promote your business to a huge number of people in the one place at the same time. We present all the reasons why.

Why Trade Shows Are Important In Your Marketing Mix

Trade Shows are not for the faint hearted. We look at why Trade Shows are an important part of your marketing strategy.

How well do you know your competition?

You can't always be the most talented in the room, but you can be most competitive

How Well Do You Know Your Product?

One of the most misunderstood reasons as to why exhibitors fail to have a successful Trade Show, is that they are not able to convey the core message to a prospect when it comes to information regarding their product.

Prospects and would-be buyers are not influenced by your product, understand that your product is not the only one at the show, in fact yours is one of many. It is not unique.

What do a Porche 911 Carrera and a Tradeshow Exhibit have in common?

A couple of days ago I witnessed something that I found very interesting, something that possibly makes a difference between the ones that never say die, and the ones that never lived, because they give up much too early, not knowing that they were so close.

Blue is the new Green - The Exhibition Display Industry and the Environment

Welcome to Blue Can Do!

We are very excited to be launching Blue Can Do this week!

Using Social Media at Tradeshows

You will have heard the Social Media term thrown around a million times, with a variety of “Do this” and “Don’t do that’s”. And amongst the sheer quantity of information it is easy to get confused and overwhelmed as to what you can and should do.