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July 05, 2018

The Ultimate Guide To Trade Show Pre Planning

From booth space to rigging, shipping and A/V equipment, trade shows can be an expensive way to market a business. However, strategic planning and preparation will guarantee a return on the investment while achieving marketing and sales goals.

June 28, 2018

How To Create An Effective Trade Show Booth

A booth at trade shows, conferences and exhibitions are ideal for developing leads, connecting with the industry and promoting your brand – when done right. We've got all the tips to creating an effective booth for your trade show.

June 18, 2018

Why Exhibit At A Trade Show

Trade Shows are the ideal medium to promote your business to a huge number of people in the one place at the same time. We present all the reasons why.

April 20, 2017

How well do you know your competition?

You can't always be the most talented in the room, but you can be most competitive

These days one can say that finding who your competition is, is no longer as simple as walking outside your shop and finding your competitor across the street, where you can observe their window advertising, and watch their customers walking in.


March 23, 2017

How Well Do You Know Your Product?

One of the most misunderstood reasons as to why exhibitors fail to have a successful Trade Show, is that they are not able to convey the core message to a prospect when it comes to information regarding their product.

Prospects and would-be buyers are not influenced by your product, understand that your product is not the only one at the show, in fact yours is one of many. It is not unique.

May 13, 2014

Using Social Media at Tradeshows

You will have heard the Social Media term thrown around a million times, with a variety of “Do this” and “Don’t do that’s”. And amongst the sheer quantity of information it is easy to get confused and overwhelmed as to what you can and should do.